Augmented, virtual or mixed reality applications are probably among the most fascinating ways to stage products. So far, such applications have been produced primarily as apps or stand-alone applications. As fewer and fewer customers are ready to install an app out of simple curiosity, Bright Parameters focuses on providing solutions that run directly in the browser without installation.

The advantages are obvious: no app installation, no problems bringing apps into stores, directly modifiable and, above all, a very low entry barrier for the end user. Clients simply click on the link or scan the QR code and directly experience AR or VR applications.

These solutions work on desktop (PC and Mac), iOS and Android. In addition to AR/VR/MR applications, Bright Parameters offers solutions for the visualisation of virtual showrooms including configurators and inspirators. Again, the premise applies: everything is browser-based to minimise the hurdles for the user.

Visit Bright Parameters' VR + 360° solutions here.

"Two projects that put our creative-technical aspiration and our diversity of services to the test: MTU 'Faces of danger' and Renesas 'Big Ideas'.

• MTU 'Faces of danger' - For a worldwide campaign for MTU diesel engines, the robustness and performance of the engines was to be impressively expressed. We used almost all relevant techniques and disciplines from CGI, animation and compositing. Producing complex virtual landscapes, snow scenes, simulated particles and liquids, we created different faces of danger in a technically demanding process to show how the machinery must always provide maximum performance to defy the dangers of everyday work.
• Renesas 'Big Ideas' - 14 motifs and 14 videos/animations in 14 days. Big ideas like self-driving cars or the smartly controlled home are implemented in the smallest of spaces. On semiconductors, to be exact. Renesas Electronics is one of the world's largest manufacturers of semiconductors. Together with the team at RTS Rieger we implemented a B2B campaign for semiconductor technology. A campaign with many themes, moving images and animations, but little time."

"Media agency, brand manager or manufacturer - whenever it comes to virtually generated high-end solutions and tailor-made applications, Bright Parameters is your partner of choice. We will walk you through the process of organising and implementing challenging marketing actions and outstanding product presentations.

Recognised for creative excellence in digital post-production and the realisation of photo-realistic 2D and 3D content, we are leaders in innovative technology, constantly setting new standards in virtual environments, 3D-backplates, digital showrooms and interactive applications. Or simply put: We are your parameter for on-target communications."