Giovanni Bedeschi is the founder and owner of Bedeschi Film. He graduated from Istituto d’Arte Beato Angelico, Milan in 1980 and started his career working for agencies Ata, Bates and later McCann.

In 1991 he became associate creative director at Saatchi & Saatchi and that same year directed his first commercial for Neutro Roberts, chosen by Paul Arden for Cannes 1991 'New Talent Showcase'. 

After freelancing in Mexico, the Middle East, Russia and the USA, in 2002 he opened his own production company, Bedeschi Film. During 18 years of activity Bedeschi Film has produced commercials for leading brands in Italy and worldwide and has won many important advertising awards like Cannes Lions, LIA, ADCI, Eurobest and Clio.

In 2018 Giovanni directed and produced his first feature film ‘Pane dal cielo’ currently distributed in Italy by Emera Film and worldwide by TVCO. The film won best film and best director awards at the 2018 Mirabile Dictu International Catholic Film Festival and was selected at the 2019 Durban International Film Festival. 

Giovanni is the president of CPA, the Italian Association of Advertising Production Companies, and is a fellow lecturer at Milan Brera Art Academy. Giovanni still works passionately as director both in Italy and worldwide.

Giovanni Bedeschi is the founder and owner of Bedeschi Film. He graduated from Istituto d’Arte Beato Angelico, Milan in 1980 and started his career working for agencies Ata, Bates and later McCann.

In 1991 he became associate creative director at Saatchi & Saatchi and that same year directed his first commercial for Neutro Roberts, chosen by Paul Arden for Cannes 1991 'New Talent Showcase'. 

After freelancing in Mexico, the Middle East, Russia and the USA in 2002 he opened his own production company, Bedeschi Film. During 18 years of activity Bedeschi Film has produced commercials for leading brands in Italy and worldwide and has won many important advertising awards like Cannes Lions, LIA, ADCI, Eurobest and Clio.

In 2018 Giovanni directed and produced his first feature film ‘Pane dal cielo’ currently distributed in Italy by Emera Film and worldwide by TVCO. The film won best film and best director awards at the 2018 Mirabile Dictu International Catholic Film Festival and was selected at the 2019 Durban International Film Festival. 

Giovanni is President of CPA, the Italian Association of Advertising Production Companies and is a fellow lecturer at Milan Brera Art Academy. Giovanni still works passionately as director both in Italy and worldwide.

Giovanni Bedeschi is founder and owner of Bedeschi Film. After graduating from Istituto d’Arte Beato Angelico in Milan in 1980 he started his career in advertising with agencies including Ata, Bates and McCann.

In 1991 he became Associate Creative Director at Saatchi&Saatchi and that same year directed his first commercial for Neutro Roberts, chosen by Paul Arden for Cannes 1991 'New Talent Showcase'. He went on to freelance in Mexico, the Middle East, Russia and the USA before opening his own production company, Bedeschi Film, in 2002.

He has since won many awards including the Targa d’Oro with his film for the 2006 Turin Winter Olympics, the Italian Art Director’s award, the Key Award and the prestigious Addy Award for a Corona Beer commercial. His production company Bedeschi Film has also won several Cannes Lions.

Giovanni is a fellow lecturer at Milan Brera Art Academy. His first feature film 'Pane dal cielo' has been selected at the 2018 Aquerò lo spirito del cinema film festival and has won Best Film and Best Director award at 2018 Mirabile Dictu International Catholic Film Festival.

Clients include Sky/BMW, Pastificio Rana, Efko, Giorgio Armani, Stroili oro, Rovagnati, Banca Intesa, Discovery, Aboca, FCA, Samsung, Diesel, Almaverde Bio and Estra, to name just a few.

Giovanni Bedeschi is founder and owner of Bedeschi Film. After graduating from Istituto d’Arte Beato Angelico in Milan in 1980 he started his career in advertising with agencies including Ata, Bates and McCann.

In 1991 he became Associate Creative Director at Saatchi&Saatchi and that same year directed his first commercial for Neutro Roberts chosen by Paul Arden for Cannes 1991 'New Talent Showcase'. He went on to freelance in Mexico, the Middle East, Russia and the USA before opening his own production company, Bedeschi Film, in 2002.

He has since won many awards including the Targa d’Oro with his film for the 2006 Turin Winter Olympics, the Italian Art Director’s award, the Key award and the prestigious Addy Award for a Corona Beer commercial. His production company Bedeschi Film has also won several Cannes Lions in 2016 and 2017.

Giovanni is a fellow lecturer at Milan Brera Art Academy. His first feature film 'Pane dal cielo' has been selected at the 2018 Aquerò lo spirito del cinema film festival and has won Best Film and Best Director award at 2018 Mirabile Dictu International Catholic Film Festival.

Clients include Pastificio Rana, Efko, Giorgio Armani, Stroili oro, Rovagnati, Banca Intesa, Discovery Real Time and Almaverde Bio, to name just a few.

Giovanni Bedeschi is the founder and owner of Bedeschi Film. After graduating from Istituto d’Arte Beato Angelico art school in Milan, in 1980 he started his career in advertising working for various agencies including Ata, Bates and McCann. In 1991 he became Associate Creative Director at Saatchi&Saatchi and, in the same year, directed his first commercial for Neutro Roberts, chosen by Paul Arden for the Cannes 'New Talent Showcase' that year.

In 1992 Giovanni started his career as a director at NPA before moving to New Partner and BBE Politecne. In 1996 he began working as a freelancer in Mexico, the Middle East, Russia and the US.

In 2002, Giovanni opened his own production company, Bedeschi Film. He has won many awards including the Targa d’Oro for a film for the 2006 Turin Winter Olympics, the Art Directors’ Club Key Award, and the prestigious Addy Award for a Corona Beer commercial. Bedeschi Film won several Cannes Lions awards in 2016.

Giovanni is a fellow lecturer at Milan Brera Academy of Art and is currently working on his first feature film 'Pane dal Cielo'. National and international clients include Pastificio Rana, Efko, Giorgio Armani, Rovagnati, Banca Intesa, Discovery Real Time and Almaverde Bio, to name just a few.