Alex Waber is a Vancouver-based fashion photographer known for his cinematic approach to storytelling and lighting. With a background in cinematography from Capilano University, Alex combines technical precision with creative vision to craft images that capture the personality of his subjects. Whether in the studio or on location, his work highlights texture, movement, and the connection between people and their environments.

Alex’s photography has been featured in publications such as Vogue, Wired, Rolling Stone, and The Guardian, and exhibited in Vancouver galleries, including the Seymour Art Gallery and Pendulum Gallery.

Balancing commercial and fine art work, he brings the same thoughtful approach to every project, making him a trusted name in the fashion industry.

With 15 years of experience, Alex Waber brings a seamless blend of storytelling and style to each project, using natural environments and dynamic settings to highlight the personality of every brand he works with. Whether spending five days on a bike-packing trip around Texada Island, or capturing the relaxed yet refined mood of fashion brand Jessica Laura in a Vancouver loft, Alex approaches every shoot with care and creativity.

Recent projects also include a golden-hour session with streetwear brand Section 35, where the team worked quickly to make the most of the fading light. For Poplin and Co., Alex shot in the backroom of his studio, a vibrant setting filled with bookshelves, DJ gear, records, and plants, creating a youthful energy with the two models.

From remote landscapes to intimate interiors, Alex's lifestyle photography effortlessly brings people, places, and products together.

Alex Waber is a commercial photographer specialising in fashion, beauty, and lifestyle imagery. His work has been internationally published in Vogue, Wired, Complex, Rolling Stone, The Guardian, Forbes, and Outside. He has worked with renowned brands such as Arc’teryx, SECTION 35, Tilley, Roots, and Purple Brand Denim.

For the past 15 years, Alex has been creating stunning visuals both in the studio and on location along the West Coast. With a background in film, he brings a cinematic quality to his studio work, using natural and dramatic lighting on custom-built sets. In his spare time, Alex enjoys hiking, biking, kayaking, and camping—skills he eagerly integrates into his work. His love for the outdoors is evident in how he incorporates the environment into his location shoots, especially in the mountains around his hometown of Vancouver.

So, whether you’re planning a photo shoot in the high alpine, on a windswept shore, or in a cozy studio, give Alex a call!

Alex Waber is a commercial photographer specialising in fashion, product, and lifestyle photography with 15 years of experience.

His work has been internationally published, including in Vogue, Wired, Complex, Rolling Stone, The Guardian, and Montecristo. He has shot for brands such as Arc'teryx, SECTION 35, Tilley, Roots, and Purple Brand Denim.

Alex grew up with a camera in his hands, learning first from his father, a portrait and landscape photographer, before studying cinematography and later studio and darkroom photography in his hometown of Vancouver. He has managed a commercial studio for over a decade, where he has honed his keen eye for lighting and composition.

He loves projects that start with an empty set and build with props and backgrounds to become a new world. Living next to a natural playground, his work (and play) often takes him into the mountains, a perfect way to spend a day.

"A fashion photographer named Alex
Who shoots for brands like Arcteryx
His work's been in Vogue
He works on the road
So if you’re planning a shoot,
...think Alex.

(It's really hard to rhyme with Alex!)"

Alex Waber is a commercial fashion and lifestyle photographer based out of Vancouver, BC. He has shot for clients including Arcteryx, Aritzia, Section 35, and No Reception Club. His photographs have been published in Vogue, Wired, Rolling Stone, Elle and many other publications around the world. 

Between campaigns and lookbooks, Alex thrives on collaborative ventures, building relationships with talent agencies and styling departments. Recent months have seen him immersed in studio sessions and on-location shoots. With an eye for detail and a knack for storytelling, Alex continues to push boundaries, exploring new concepts and techniques in the ever-evolving world of fashion photography.

Alex Waber is a lifestyle and fashion photographer based in Vancouver workingg with clients like Arcteryx, Section 35 and No Reception Club. He has over 15 years experience shooting in studio, city streets, snowy peaks to rain-soaked landscapes. His work goes beyond commercial intent, landing in publications like Vogue, Rolling Stone, Wired and Forbes.

This past month he shot campaigns for No Reception Club and a new start up Jessica Laura. For No Reception Club, the shoot took place by the water in downtown Vancouver, bringing a narrative of travel and family to life, all while battling Vancouver’s temperamental weather. With Jessica Laura the goal was to evoke simple luxury in a sun soaked apartment.

When Alex isn't busy taking photos for clients, he's off capturing his own adventures. Check out this collection, featuring some snaps from his recent bike trip across Washington.

"I try to get outside a lot. Bike rides, hikes, kayak trips; just put me in nature and I’m happy. I’ve shot outdoor campaigns and lookbooks for brands like Arcteryx, Tilley Endurables, Section 35, and Kit and Ace.

But aside from the drama and action, one of my favourite parts of any adventure is the in between moments, friends hanging out, cooking food, waiting for boats, or being completely wiped after an epic climb. When we let our guard down and just revel in the moment. Easy to overlook but often the parts that are most remembered.

Like on a kayak trip last summer, catching fresh crabs for dinner, and while distracted by the delicious food sharing my beer with a local slug. Or on another trip, camping by possibly the buggiest lake ever, we had to drink through our mosquito nets as they’d go for any exposed skin. The sports are great, but at the end of the day, but its nothing without the people you share it with."

Alex Waber is a Vancouver-based commercial photographer who has been working in studio and on location (on mountains, in forests and out on the water) for the past 15 years.

Alex Waber is a Vancouver-based photographer with over 15 years of experience.

He has captured products for brands like Arcteryx, No Reception Club, Tuft and Paw, Section 35, and Purple Brand.

In his spare moments, he spends time with his frequent collaborator, art director, and stylist, Monika Wiatrowska, to create dreamy still life scenes featuring florals, found objects, and favorite perfumes.

This year, Alex has expanded his portfolio with the Arcteryx Regear campaign, focusing on gear maintenance and recycling, and contributed to a Wired Magazine splash page in collaboration with Kristen Roose. His work has been featured in Vogue, Wired, Rolling Stone, The Guardian, and Montecristo Magazine.

For more than 15 years, Alex Waber has been behind the lens, crafting compelling commercial campaigns for a diverse array of Canadian companies. The collaborative aspect of each project stands out as one of the most gratifying elements for him – working in tandem with clients, art directors, stylists, and models to create shared visions.

With a background in cinema, Alex possesses the ability to navigate and coordinate large teams effectively, ensuring that projects not only stay on track but also achieve the intended creative vision. His extensive experience ranges from studio work to outdoor adventures and everything in between.

He has shot campaigns for clients including Arcteryx, Tilley, and Section 35, with images published in Vogue, Complex, Forbes, Wired and The Guardian.

Featured work in this set is from two campaigns for Arcteryx, one for No Reception Club (a travel brand for parents) and one for Tuft and Paw (designer products for cats and the people who love them).

"Whenever I have a moment to myself, it's time to explore and experiment. This may be my favourite part of my job, constantly playing and creating.

In the back room of my studio they lurk various works in progress. For example, the gold shoot in this set of images started ages ago when I had a completely different idea that required only one 4x8 foot panel of gold leaf. A very calm relaxing activity, to cover a panel in such delicate material. Once one was done, it looked so good I had to make more! After that, it was a case of inviting a favourite stylist/designer (Matthew Burditt) and model (Alex from Family Management) to the studio for a day of sculptural creation. We approached the shoot with wardrobe and posing reminiscent of old masters' paintings and religious iconography, highlighted by a world of gold.

The panels are now in storage waiting along side painted canvases, giant mirrors and a million other small projects waiting to be explored.

Get in touch, let's make something!”

"The beauty of photography is that it can celebrate what is in front of the camera. For a brief moment the sitter and their ideas, hopes and dreams get idolised in a sliver of time. So taking a portrait is more than saying ''Turn a little more to the left". It begins with a relationship, a conversation between the photographer and the subject. We need to get to know each other, become friends, even if just for that short period of time while we are together. The photographer has to be curious about the person and about the world, digging in to perspectives and bringing up stories, or having the subject demonstrate a process or lead a tour of a place. Once that relationship is formed, we are comfortable and we are honest with each other, I can finally add "Chin up a smidge, and turn a little more to the left"."

Alex Waber is a portrait and commercial photographer based out of Vancouver, Canada. His work has been published in Vogue, Wired, Rolling Stone, The Guardian, Montecristo and Forbes, to name a few. His clients include Section 35, Arc’teryx, Kit and Ace and Tilley Endurables.

Portraits are what got Waber started in photography over 15 years ago, and are still one of his favourite projects to dive in to, as its always an opportunity to learn new things about the subjects and the world they inhabit.

Still life photography has been a passion of Alex Waber’s since he started in photography over 15 years ago. It is a more contemplative approach to photography, thinking about how light can play of surfaces, how depth of field can focus attention, and how colour can create a mood. Alex has shot products for No Reception Club (the luggage featured in this Spotlight), Tuft and Paw (the cats), Section 35 (the athletic wear in the locker) and many more.

When he is not shooting for clients, he is often working closely with his regular collaborator, art director and stylist Monika Wiatrowska to create dreamy still life scenes, often involving florals and found objects. They have an ongoing series about their favourite perfumes which can be seen in past issues here (or on his website). Together they love to dabble in organised chaos, the movement of textures and the interplay of changing colours. The colourful tiled image here was from a project in her back yard, shooting a slowly deteriorating bouquet through the changing light of evening.

Alex photographs still life, lifestyle and fashion in Vancouver out of his studio and on location. His clients include Arcteryx, Tilley Edurables and Purple Brand Denim. His work has been featured in Vogue, Wired, Rolling Stone, The Guardian and Montecristo Magazine.

Alex Waber is a professional outdoor sport, lifestyle and fashion photographer based in Vancouver, Canada.

He has shot commercial campaigns and lookbooks in the mountains, oceans and cities for brands like Arcteryx, Tilley and Section 35. His photography has been featured in Vogue, Outside, Wired, Rolling Stone and Complex Magazine.

Combining a strong in studio practice with a love of the outdoors enables Alex to seamlessly integrate studio lighting in to nature, or a very natural light in the studio. Practicing many of the sports himself, posing and shot ideas come easily to his direction. And he is generally able to keep up with the athletes he is out there shooting.

Alex Waber is a professional lifestyle and fashion photographer based in Vancouver, Canada. He has shot campaigns in the city and in the mountains for brands like Arcteryx, Tilley, and Section 35, with images featured in Vogue, Outside, Wired, and Rolling Stone.

His recent projects include No Reception Club, a travel brand for parents, for whom he photographed and directed videos. This involved directing parents and children in multiple locations to demonstrate the versatility of the products while being mindful of schedules for the all-important nap time.

He has also produced a number of campaigns for Tuft and Paw, a cat furniture company. Since their inception in 2019, there have been several in-studio and on-location lifestyle shoots with professional models, both human and feline. When Waber started his career, he never expected to high-five so many cats.

When Alex isn't shooting for someone else, he and his camera can be found riding bikes, kayaking, or hiking through the mountains.

One of Alex Waber’s favourite parts of being a photographer is meeting new people to collaborate on new ideas. Between campaigns and cookbooks, he tries to fit in small creatives that can be a few hours to a few days of exploring new concepts, techniques and styles. To that end Waber has built relationships with several talent agencies in town to work with their rosters of models and makeup artists, as well as working with the styling department at John Casablancas Institute in Vancouver to shoot the new stylists final projects.

Waber has been shooting professionally out of Vancouver for the past 15 years. His work has been published in Vogue, Wired, Rolling Stone and many other places and he’s shot for clients including Arcteryx, Tilly Endurables, Section 35, and many more.

Alex Waber is a commercial photographer specialising in product, fashion and lifestyle photography.

Over the years he has shot for a number of designers and boutiques in Vancouver and his still life photography has been exhibited up and down the West Coast.

His work has been internationally published including in Vogue, Wired, Complex, Rolling Stone, The Guardian and Montecristo. His clients include Arc’teryx, SECTION 35, Kit + Ace, and Purple Brand.

Still life is a favourite subject because it's always a fun opportunity to really dig in to colour play, super detailed lighting and different kinds of textures. It can be a delightfully meditative process, in some instances spending a full day to perfect a single image, or finding the flow to create a series or a gif.

Alex Waber is an award-winning photographer specialising in fashion, lifestyle and outdoor photography.

His work has been internationally published including in Vogue, Wired, Complex, Rolling Stone, The Guardian and Montecristo. His clients include Arc’teryx, SECTION 35, Kit + Ace, and Purple Brand.

With a background in cinematography, Alex often brings a keen sense of lighting and narrative to his assignments. He loves a complex set up in studio, but is always keen to get creative of location and in nature.

When Alex is not on set he can be found in his studio in Vancouver’s Chinatown experimenting with abstract photography and playing with oil paint, or in the mountains around the city, usually riding his bike.

Alex Waber is passionate about the outdoors, spending most of his time off exploring the mountains and oceans around Vancouver. Supporting responsible initiatives and outdoor adventures is one of the many highlights of Waber’s career as a fashion and lifestyle photographer.

Over the past three years, Waber has been closely involved in documenting Arc’teryx’s used gear programs, shooting mixture of documentary and staged lifestyle photography in studios, factories, stores and mountainsides. This is Arc’teryx’s process of receiving used and damaged products from customers, assessing, repairing and repurposing, and finally bringing them back out in to the world.

From the first shoot, Waber worked closely with the Arcteryx in house team to shape an aesthetic approach to the series through sticking to a specific set of lenses and lighting styles while keeping in mind a variety of image placements, like Instagram ads, magazine articles, press releases and “how-to" sections on websites.

Alex Waber is a commercial photographer with a specialisation in fashion, lifestyle, and product photography.

Raised in Vancouver with a camera in hand, he has an intimate connection with the captivating mountains and untamed coast, making him very comfortable shooting in all kinds of environments.

Drawing inspiration from his background in cinema and fine art, he approaches each project through a narrative lens, speaking through the light, colour and movement in each image. This has lead to collaborating with brands like Arcteryx, Tilley, and Section 35. His work has appeared in publications including Vogue, Wired, Complex, and Outside.

Alex Waber is a photographer based out of Vancouver, Canada. Alex’s studio has always functioned as a gallery and music venue. As a result, he has met and photographed numerous musicians, artists and actors over the years. His portraits have been published in many places including Elle, Vogue, Rolling Stone and been used for album covers and posters.

For Waber, portrait photography is an amazing opportunity to connect with his sitters; learn about them and the characters they portray, bringing those personalities in to his work.

Alex Waber is an advertising photographer specialising in lifestyle and fashion photography.

He has worked for clients across North America, including Arcteryx, Tilley and Shaw producing images that capture their products and tell their stories. With a love of the outdoors, Alex is able to capture compelling images in challenging environments like on the sides of mountains, in the snow and rain and what ever else the elements throw our way.

Waber’s photography regularly goes beyond just the client’s initial commercial intention, often being used in press kits and articles. Images from his campaigns have been published in articles in Vogue, Rolling Stone, Elle, Complex, The Guardian and many other places.

“Late last year I had the honor of shooting Section 35's largest campaign to date.

The challenge was having only one day with our talent, Amber Midthunder, and shooting two concepts in very different locations. The first part was shot in studio, where our stylist, Monika Wiatrowska, built a living room set incorporating photographs and objects from the designer's family history.

The second concept was shot outdoors, in an industrial area, combining ideas of land, history and reclamation. In both instances for speed and efficiency we keep the lighting set up small, usually just one light augmenting the natural light of the environment, though as evening fell we were able to get a lot more dramatic. The shoot was used by Footlocker to launch the products in their stores and was published by Complex Magazine and Vogue for articles in each."

"One of the highlights of a creative photoshoot is the team behind it and building long term relationships. For the past nine years, Alex has frequently collaborated with stylist and art director Monika Wiatrowska on projects ranging from magazine covers to product shoots to personal work celebrating favourite objects. Presented here are several pieces for the magazine Maisoneuve, stills for a backpack for parents by No Reception Club, and a set about a favourite perfume called 'After The Flood' by Apotheker Tepe, and a classic still life of flowers and sneaky little googly eyes.

Still life is a favourite subject because it's always a fun opportunity to really dig in to colour play, super detailed lighting and different kinds of textures. It can be a delightfully meditative process, in some instances spending a full day to perfect a single image, or finding the flow to create a series or a gif.”

"The past few months have been almost non-stop shooting for Alex Waber, alternating in studio sessions with on location work, which has given Alex the opportunity to really explore the similarities and differences between both.

The autumnal Poplin and Co. shoot down by a marina was the most straight forward location shoot possible, a small team, a bounce and watching the sun and clouds move through the sky.

'The Garden' editorial was a step up from that, we wanted that beautiful long evening light and colourful sky so we only had a three-hour window to shoot eight looks, and had to balance flashes both subtlety for fill and dramatically for aesthetics as the light rapidly changed.

And finally, the 'Altherya' shoot, shot in a glass house with amazing views was an exercise in hiding reflections while again balancing strobe lighting with the natural light of a day of rolling clouds.”

"One of the pleasures of photography is getting the chance to see new spaces and watch things happen before your eyes. Recently Alex had two backstage passes to amazing places. The first is the Arcteryx Vancouver factory to document the ReGear production space. The campaign was to help launch the new used gear portion of their website, following a used and damaged jacket through analysis, dissection, repair and recreation as a new an unique piece. The brief was to bring a crisp and modern aesthetic, but without taking over the very busy factory lines.

The second project presented is all about local painter Shevy Levy. Over a few months, Alex has been documenting the making of her new collection of abstract oil paintings, visiting her studio, shooting the works in progress and capturing the paintings in other spaces in preparation for a show.

In both instances lighting was unreliable, the factory was filled with old fluorescents, small tungstens, and various LEDs, and the studio was a small dimly lit space with only one window on the far side. Mixing strobes and on camera flashes, Alex worked to bring a consistent aesthetic across the projects that aligned with the creative direction from both clients."

Alex Waber specialises in fashion and fashion adjecent photography, and it turns out kids wear clothes too. He has photographed adorable tykes from three to 17 years old and their families for brands like Mountain Equipment Co-op, Shaw Communications, and Gymmet Yoga Wear.

Alex works easily with children in a calm and relaxed way. Before going full time as a commercial photographer, he worked teaching photography and dark room work for kids ages eight to 16, and helping out at kid's summer camps as well.

So whether its in studio on on location, Alex is great at getting the poses and laughs and keeping the set a fun place to be.

Living in Canada’s playground, Alex Waber has developed a strong love for nature.

Recent lifestyle projects have brought that to the fore, shooting the trails on Mount Seymour just behind Vancouver and going on a bike trip around Kamloops where Alex had the chance to document the massive destruction by last years' forest fires and the regrowth in the grasslands surrounding them.

Another very exciting project was shooting in the Vancouver Nursery, where most of the plants for Vancouver’s public gardens are grown and maintained. It was a beautiful environment full of soft cool light from white washed windows, textures, lines and of course flowers. His guide, Polly, was calmly closing up the green houses while the walked through.

Alex Waber is having a very creative year. Shooting for clients and working on his own projects, he has been working in studio and on locations around Vancouver, Canada.

Thus far Alex has been published in seven magazines this year including Vogue, Shuba, Selin and Elegant. At the same time he has been shooting campaigns for Arcteryx, Tilley, Purple, Section 35, Poplin & Co. and Daub and Design.

Gearing up for the summer months there are plans for more mountain shoots, athletic wear in action and at least a few classic studio sessions.

Alex Waber is an award winning photographer specialising in fashion, lifestyle and outdoor photography.

His work has been internationally published including in Vogue, Rolling Stone, The Guardian and Montecristo. His clients include Arc’teryx, Tilley, Kit + Ace, and Purple Brand.

With a background in cinematography, Alex often brings a keen sense of lighting and narrative to his assignments. He loves a complex set up in studio, but is always keen to get creative of location and in nature.

When Alex isn’t on set he can be found in his studio in Vancouver’s Chinatown experimenting with abstract photography and playing with oil paint, or in the mountains around the city, usually riding his bike.

Alex Waber lives in a playground, and he loves to use it. In his spare time he can be found backpacking, bike packing, day hiking and snowshoeing (and sometimes just lying on a beach) And thus he loves when he has to take his camera along to shoot a campaign.

Recent projects have taken him up mountains in Pemberton and Whistler to shoot for Arc’teryx, the local coast mountains and seaside cliffs of Vancouver to shoot Tilley’s iconic hats and their new clothing line. And in to the streets of the city to shoot active wear for local brand Daub + Design. Later this year he is off to the grasslands around Kamloops for a desert adventure and the north coast of Vancouver Island for a very rainy bike ride.

Alex is always trying to find new places to shoot so that when an out of town brand calls he can right away suggest a few options that would fit their creative direction. And working with a dedicated team he is able to set up lights and covers to get the look you need, even if it is a summer shoot in the dead of winter. The only thing he cannot control are goosebumps and snow.

Two hours of hiking up a steep slope beside a waterfall and finally Alex was able to say “Okay, let's set up one light there, the other close to the model from over here to boost the sun.” The digitech quickly sets up just behind and they were ready to shoot.

Alex Waber is a studio photographer whose background in cinematography brings an understanding of the narrative qualities of light to every project. His studio techniques extend well beyond the four white walls and into the mountains and valleys and city streets where he often shoots.

He loves working with the real world light to heighten the experience or working against it to remind the viewer that fashion is a beautiful performance.

“A passion of mine is bike touring. Our kits are ultra light, the smallest tents, the thinest mats. This fortunately leaves space for my camera to come along.

I love documenting the adventures in the world around me, especially when the weather goes a bit off. This drive for getting the shot on location has lead teams with full lighting rigs up the sides of snowy mountains in Whistler and deep in to forests after the rain. But I’m still a city kid with a love of style. I’ve worked with numerous hair salons, yoga studios and clothing designers to show off what they can do for you in every day life.

I have a background in cinema which gave me a keen eye for story telling, and a love of fashion photography which has kept my aesthetics sharp and contemporary. My ideal photo is true to life, but elevated through photography to make it just a little bit more than real.”

A day off for Alex is either spent in the mountains or in his studio. And when it's studio, it is spent sculpting with light.

Still life photography has been a passion as long as Alex has been shooting, often working with flowers, old toys or objects he finds wandering through town. He relishes is the textures light can bring out, the shapes and shadows cast, and the colours highlighted.

Over the years he has shot for a number of designers and boutiques in Vancouver and his still life photography has been exhibited up and down the west coast.

Alex Waber a fashion, advertising and portrait photographer based out of Vancouver, Canada. Trained in cinematography Alex brings the language of story telling to his photography through lighting design, composition and art direction. With a strong DIY attitude, Alex has built himself two custom studios and that ground up attitude makes its way in to all his projects, be it custom set pieces or hand painted backdrops; a day off is usually spent making a mess in his studio.

A love of music has greatly informed his approach to the creative process, an ideal shoot is full of collaborative energy, ideas bouncing around as we follow the art direction with some good improvisation thrown in to the mix. This has also resulted in many live music events happening out of his space and a number of musician’s portraits which have shown up in articles around the world.

Alex has shot for clients including Arcteryx, Aritzia and Shaw Communications and has had work published internationally in in places like The Guardian, Rolling Stones and The Globe and Mail.

Alex Waber is an award-winning photographer with 12 years experience in the fashion industry. He has shot for clients including campaigns for Arcteryx and Aritzia, and was brought in to help rebrand the photography for Shaw Communications in a more fashionable way. With a background in cinematography for advertising and music videos, Alex has a keen eye for dynamic lighting and visual story telling. He loves working hands on with teams of people to create visions, from location scouting and set design to bouncing around different styles of editing to achieve very specific visions after the shoot.

Alex works primarily out of his own studio in Vancouver’s chinatown where he has a workshop to build props and set pieces and work on his own abstract and experimental photography and oil painting, both of which influence his approach to the commercial arts.

Lately Alex has been experimenting with incorporating artificial intelligence in to his work flow, creating photoshoots which are then processed through a trained neural network allowing for unexpected colours and textures or whole new images to emerge.

Curiosity leads Alex Waber’s portrait practice. He loves getting to know people through his work and bringing that out in the photograph. Though aesthetics are always important, the story of who a person is should shine through. Alex is always keen to meet people in their own environments, using their space to add depth to the images. Sometimes a well chosen object or space can speak volumes to who a person is. If the shoot is in studio it becomes a game of light and colour to enhance who the person is and can become.

Alex’s portrait work has appeared internationally in publications like The Guardian, Rolling Stone, Montecristo Magazine and The Globe and Mail.