Matthew Joseph is a people-focussed advertising photographer and director based in London. He has had a busy year shooting both commercial briefs and personal projects across New York, Cape Town, Baltimore, Nice, Barcelona, Berlin, Dubai and the UK.

Matthew has a passion for people, their journeys and their stories and this is something he is eager to communicate across all his work. Whether it is shooting a new drinks campaign for Nestlé, an automotive shoot with Audi in the Dubai desert or a personal project in downtown Manhattan; beneath his cinematic, high-end look is a foundation of authenticity and empathy. He loves what he does and builds his team around him to reflect that further, giving not just the subjects an always-positive experience, but importantly the clients too.

Lots of new work and personal projects being released in the coming months, and 2023 looks set to be an exciting year in not just stills but also further pushing his motion work as a director.

2022 has been a busy year for Matthew Joseph as the advertising and commercial photography industry has got busy again! He spent much of spring shooting a variety of stills and motion projects in South Africa - the quality of light, scenery and talent there makes it an irresistible place to shoot. This included some dedicated drinks-based lifestyle stories as test work for upcoming commercial projects. He has also been busy shooting for clients in Dubai, France, Germany and across the UK.

Directing motion and films continues to play a bigger part in both Matthew’s commercial advertising work and his personal projects - there’s a creative freedom to explore beyond still images which not only fascinates Matthew but also is very welcomed by clients as the demand for content increases.

New UK representation by PROCESS is going down very well indeed and his O1-B visa is in motion to enable more shooting state-side for US clients. A busy summer awaits.

From global ad campaigns to knockout sports shoots, award-winning photographer and director Matthew Joseph shoots standout contemporary imagery focusing on people and life.

Making waves in the advertising industry, Matthew’s keen eye for detail, boundless enthusiasm, and ability to connect with his subject have paved the way for his successful journey to regularly shooting for a wide range of leading brands and international clients.

Recent awards include first place at the IPA 2021 and Jury overall top five. Matthew is also proud to be included in Lürzer’s Top Advertising Photographers worldwide for the third time running.

He has just wrapped on shooting new campaigns for Sony and Nestlé whilst maintaining a busy schedule shooting his own personal projects.

Matthew Joseph is a people-focussed advertising photographer and director based in London. Much of his work is lifestyle-based, and he is known for being able to capture ‘moments between moments’ - constantly striving for authenticity within the curated commercial world.

Since the world has gone into lockdown, Matthew has challenged himself to find creativity closer to home, rather than flying around the world every week! Despite the restrictions, 2020 was still a busy year - shooting new global campaigns for The North Face, an OOH billboard campaign for Tide Banking, the campaign for HIVE was released, and he won gold at the 2020 AOP Awards for his ‘Podo’ project. Alongside this, a few new personal projects are under way - both moving image and stills.

Some of that personal work is included in this Showcase, alongside some new lifestyle photography for outdoors lifestyle brand Glampify. 

"2021 has started with some optimism - we’re well used to living / working / shooting with Covid around now, productions are happening and the diary is starting to fill up. Here’s to another productive year!"

Matthew Joseph is an award-winning people-focussed advertising photographer and director. He is based in London but gladly follows his work around the world (when global pandemics permit).

"Lockdown in the UK has not stopped progress! Whilst missing flying to warmer climes, it has been a very productive time filled with not only shooting a lot of personal work - both stills and motion, but I'm also grateful to a few global clients who have trusted my work ethic, creativity and flexibility to commission a few projects both remotely (using the amazing tech we have) and on set at a safe social distance. There is always a way to keep on shooting and being creative!"

Matthew is a visual storyteller who uses his years of experience behind the camera in a huge variety of situations, cultures and climates across the world, to help connect global brands with their local audience through stills and motion. Whether on a large set full of complex lighting, cast and crew in California, or in a remote Ethiopian village with just his camera, subject and a language barrier; his keen eye for detail and an understanding of human emotion enables him to document authenticity time and time again.

He is proud to have been included in Lürzer’s Archive ‘Top 200 Ad Photographers Worldwide’ for 2017/18 and 2019/20 - he is also a finalist in the 2020 AOP Awards for his project ‘Podo’ - read more on his website.

"This is a collection of images taken over the last 12 months across various commissioned shoots which I’ve curated to convey and champion the themes of humanity, love and hope.

I believe they help us believe, breathe and remember why we’re staying at home - so we can get back out there to enjoy life to its fullest as a stronger human race."

Matthew Joseph is a visual storyteller who uses photography to help connect global brands with their audience. A keen eye for detail and an understanding of human interaction and emotion accompanies his years of skill-set building behind the camera in a huge variety of situations, cultures and climates across the world.

As an advertising photographer his focus is people, emotions and moments - utilising a blend of lifestyle and portrait photography. The surrounding environment and landscape also often play a part in portraying the most accurate story.

Based in London but travelling regularly, in recent months Matthew has shot campaigns for The North Face, TUI, Chivas Regal, ZipCar, Herbalife, GAME and Medela, amongst others. Other campaigns shot for MasterCard, Lenovo and Coca-Cola have recently gone live in different territories worldwide.

He is proud to have been recently included in the Lürzer’s Archive '200 Best Ad Photographers Worldwide' for a second time running.

Matthew Joseph is an advertising photographer based in London, passionate about capturing life from all angles. Gladly following his work around the world, his authentic approach to lifestyle photography is commissioned by brands and creative agencies globally, which has seen him win awards including inclusion into the Lüzer’s Archive 'Top 200 Ad Photographers Worldwide 2018/19'.

Strongly believing that life is about relationships, it is the intricate and genuine moments of such relationships where Matthew is most interested in being with his camera; be it with models, actors or real people. Sometimes it’s crashing in the surf, hanging off the side of a mountain, running around vineyards or hanging out the back of a car on a coastal road - he is dedicated to his craft and will stop at nothing to fulfil the brief for the client, and beyond.

Recent commissions have taken him to such places as Ethiopia, South Africa, Singapore, Japan, Thailand and India - working flexibly with various locally-based production companies in different countries. Language, travel and culture are never a barrier to getting the job done! Recent clients include Coca-Cola, MasterCard, Lenovo, Gear4, Xero, MoneyFarm and World Remit.

London-based lifestyle photographer Matthew Joseph has been creating visual content for brands for 10 years.

More recently, he has been traveling further afield, shooting bigger campaigns and pushing creative boundaries whilst learning to draw on his personal experiences, relationships and passions to take his commissioned work to the next level. This has led to shooting Coca-Cola’s latest campaign for Western Europe as well as Gear4’s campaign for the US market.

2018 has been a busy year so far and there are some exciting projects in the pipeline. See more of Matthew’s portfolio on his website and please feel free to connect on Instagram and LinkedIn to find out more about how you can collaborate on your next project.

Matthew Joseph is an award-winning, people-focused advertising photographer who is as passionate about his clients as he is about his subject matter. London-based, Matthew happily follows his work around the world documenting real life situations with authentic emotion for creative agencies, brands and selected NGOs.

Capturing honesty and integrity in the world of advertising lifestyle photography is no-doubt a challenge, but Matthew utilises his vast experience and adaptable people skills to achieve results which ensure creative briefs are not just answered, but exceeded. These skills transfer seamlessly onto film, as the world of motion becomes more relevant to photography and he has recently completed a short film highlighting the problem of plastic pollution for a client who was looking to showcase their solution.

Other recent commissions include Infiniti (Nissan), Birmingham University and Lenovo and his most recent personal project to be released: ‘The Uber Impact’, has received global press attention, including a headline feature from the BBC.

London-based Matthew Joseph is a people and portrait photographer whose commercial work sees him shooting across the advertising, editorial and corporate industries for brands, publications and selected NGOs.

Emigrating to the world of photography from the music industry, his bold and sometimes dramatic approach to his subjects and their environment aims to evoke emotion whilst retaining honesty.

Matthew’s latest work has seen him commissioned by such clients as Yorkshire Provender, Tearfund and Walgreens as well as a substantial commitment to personal projects taking up much of his time. His latest project ‘aGenda’ has recently been shortlisted for the AOP open awards and 2017 also saw a portrait from last year’s ‘River People’ project win the Art Gemini PhotoX award. He is also proud to have had two images accepted into the ‘Top 200 Ad Photographers Worldwide’ 2018/19 publication.

Whether it is utilising the unique environment he finds his subject in, or focussing on the intimacy of a vulnerable face, Matthew Joseph has a deep passion for people and their stories; this is fundamental to his approach on portraiture. Cinematic, bold, and dramatic are words often used to describe his style, but it is honesty and authenticity which are the primary inspiration for any of his shoots. The final image must reflect the truth - of that moment or of the surrounding situation, and a deep understanding of lighting helps him portray this honesty in a fresh creative manner.

He has recently had portraits featured in The Times, The Guardian and British Airways Magazine and enjoys building long-term relationships with his commercial clients as he is commissioned to bring his unique take on portraiture into the advertising, music and corporate worlds as well as the charity sector.

Matthew is based in London but enjoys following his work around the world.

Award-winning London-based commercial and advertising photographer Matthew Joseph specialises in capturing people and lifestyle. Visual storytelling is a passion and he aims to deliver it to the client with impact, relevance and accuracy, utilising his wide-ranging experience across many areas of photography.

Matthew had a busy summer, which started by photographing Great Britain’s weightlifters for Cybex ahead of the Rio Olympics and Paralympics. As well as pursuing a (soon to be released) new personal project, he has been busy shooting for British Airways Magazine, The Guardian, Markel Insurance, Bob Martin Pet Health and producing campaigns for charities such as Cyrenians Housing and The Grassroots Trust.

Based in London but working worldwide, Matthew Joseph is an advertising photographer with a long list of happy clients. Whether it's a portrait-based shoot, a lifestyle commission, a landscape subject or a technical response to a brief that is required, Matthew will utilise his wide and varied skill-set and experience to complete the job on time, to brief and on budget.

Matthew was recently awarded RICS Infrastructure of the year 2016, and his latest awareness campaign for Tideway, called 'River People', also made it to a prestigious solo exhibition in Westminster, London. His work received national press coverage on TV, radio and in the newspapers, as well as being recommended by Time Out.

Along with his ability to capture lifestyle, real people and real moments, Matthew has a technical ability enabling him to deliver such projects as Yell's latest UK print/billboard campaign.

Matthew Joseph is an advertising photographer based in London. A quick and adaptable shooting style combined with people skills means capturing people in their element and environment comes naturally to him.

His work is real, fresh and dramatic - knowing how to utilise natural and artificial light for his gain, in equal measure. He is commissioned to shoot people and lifestyle for various brands and agencies worldwide and has recently been awarded first place in the RICS Infrastructure Photographer of the year competition, for a campaign he shot for Thames Water.

Matthew Joseph is a commercial and advertising photographer, specialising in capturing people and lifestyle. Based in London but working worldwide, his bold and vibrant style is commissioned by various clients across the advertising, corporate, editorial and music industries.

He has an obvious love for the camera and his art and is constantly seeking to push boundaries within the constraints of the brief. Striving to evoke emotion in each image, his work is honest, fun and original whilst remaining sensitive to the subject and brand.

Recent clients include Barclays, Boots, Kwik-Fit, South Eastern Rail, Thames Water and Yell.